Make Microsoft great again, says Apple

At its Build conference held last week, Microsoft had unveiled the fact that Apple was planning to bring the iTunes to the Windows Store.

This is basically a Store version of iTunes which makes it possible for iPhone users to manage their smartphones without having to download the desktop app, even on devices running Windows 10 S, which by default is restricted to universal apps published in the Windows Store.

With this development meaning Apple itself bringing an app in the Windows Store is already a big win for Microsoft, the simple decision of a company the size of the Cupertino-based iPhone maker to support Windows 10 has a series of other positive effects on Microsoft’s operating system.

Furthermore, Microsoft is trying a different strategy at this point and it might actually work. By convincing Apple to bring iTunes to the Windows Store, Microsoft is showing the developer world that Windows 10 is such a compelling product that it even caught the attention of one of its biggest rivals.

In different words, convincing more high-profile companies to support Windows 10 could lead to smaller developers following in their footsteps, and Apple, as one of the most valued firms in the entire world, is definitely the right place to start.

After Apple, the next company that comes to everyone’s mind is Google, though this time Microsoft might have a much harder job to do. Google Chrome cannot be published in the Windows Store unless it’s redeveloped to use Microsoft’s own browser engine, while apps like Google Maps have already been replaced with Windows alternatives.

It goes without saying that Microsoft should go forward with this strategy of working with high-profile companies on bringing apps to the Windows Store, and hopefully more big names would join the universal app push soon.