Apple iPhone 8 sales will be late, but will be a success anyway: analysts

Initial quantities will be limited, which means there will only be a few people who will actually get to buy the device in the US.

Update: 2017-07-18 15:42 GMT
Stocks are projected to increase to maximum capacity by the end of the year.

Rumors, speculations, reports, and then more rumors. There have been so many of them since the launch of the iPhone 7 last year. Now that Apple’s preparing itself to launch the iPhone 7s and the 7s Plus, and the super flagship, iPhone 8 — the bigger question right now is how much Apple actually plans and affords to hold back its new flagship device.

According to Morgan Stanley’s analyst Katy Huberty, the iPhone 8 is projected to launch in October at the earliest. But production of the new model is not expected to begin until November or even December. In other words, Apple’s plan could come down to presenting the device at its September event, but with sales only beginning one or two months later.

Initial quantities will be limited, which means there will only be a few people who will actually get to buy the device in the United States. Stocks are projected to increase to maximum capacity by the end of the year. This means the sales peak is more likely to be reached in 2018, and analysts have predicted a strong year for Apple, mostly because of the iPhone 8.

“In light of the most meaningful feature and technology upgrades in iPhone’s history — including OLED displays, wireless charging, and 3D sensors for AR — we believe it’s reasonable to assume the new, higher-priced OLED iPhone ships in October rather than September,” the analyst has been quoted as saying.

The iPhone 8 has been projected to be the most expensive iPhone in history, with the price tag of the base version to exceed $1000, according to analysts.

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