Lenskart launches 'Lite' version of its Android app

Lenskart.com has launched the ‘Lenskart Lite’, India’s e-commerce industry’s first NO internet app, suited for android mobile phones will make shopping possible even without no internet.

The initiative aims at allowing users to browse the varied range of eyewear products offered by the company and purchase them even in the absence of internet. With apps becoming the fastest and best channel for user engagement, the Lenskart Lite app is an innovative strategy that aims to transform online shopping into a personalized yet an accessible experience.

The Lenskart Lite app is primarily based on SMS technology. In the absence of Internet, there is a use of proprietary protocol on top of SMS to communicate with the internal system and thereby process the user’s request. However, on the availability of internet connectivity, the technology switches back to internet. Lenskart.com also uses some proprietary solution to decide product catalog and inventory availability for the offline orders.

Lenskart Lite is an android app which has been built specifically for the bandwidth strapped Indian consumer. With growing concerns about internet speed in India, this version of the app allows users to browse products and purchase them even in the absence of internet. Being the first in the e-commerce industry, this app is almost 80% lighter than the regular app, which enables it to download easily.

It requires internet only at the point of download. On completion, users can browse products, avail discounts and place order even when there is no internet.

Key features:

• The app is primarily based on SMS technology. In the absence of Internet, it uses proprietary protocol on top of SMS to communicate with the Lenskart.com system and process users request.
• When and if Internet connectivity becomes available, the technology switches back to Internet.
• It also uses some proprietary solution to decide product catalog and inventory availability for the offline orders.
• User can check the status of his orders in the app. The app syncs with the backend servers using SMS and proprietary protocol.