Samsung India campaign achieves 100 million views on YouTube

Samsung India’s popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in the hinterlands has crossed 100 million views on YouTube in seven weeks of its launch.

The campaign film #SamsungService has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India, as on February 20, 2017.

The film is also the fastest among advertising videos on YouTube in India to cross 100 million views and has so far garnered over 224,000 consumer engagements on various social media platforms.

“At Samsung, we are extremely delighted to witness such a phenomenal response from our consumer across the globe. Through the new consumer service initiative, we have brought world-class service to the doorsteps of Samsung consumers in each and every taluka in India. The service campaign video crossing 100 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

The campaign film was conceptualized by Cheil India and has been running on 50 television channels supported by print, across cities and digital.

“I am most proud of ideas that endure. #SamsungService film is one such film that has had a great emotional impact on people around the world. We are thankful to Samsung for giving us the opportunity to touch millions of hearts with this film,” said Mr. Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India.