ASUS launches updated Zenfone Max in India; check out price, specs

Mumbai: ASUS on Monday launched the advanced version of one of its best-selling smartphones in the country – Zenfone Max.

Click here to read our detailed review of the Zenfone Max.

The new handset boasts of an extremely thin body that measures only 5.2mm at its thinnest edge. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable for every occasion.

Featuring a 5.5-inch HD (1280 x 720) IPS display with full-screen lamination and ASUS TruVivid technology, the new Zenfone Max offers superior clarity, brightness and touch responsiveness. The Bluelight Filter for Eye Care protects the users’ eyes from strain during prolonged usage.

Under the hood, the device is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM.

Backed by Android Marshmallow (V6.0.1) and ASUS ZenUI, the new Zenfone Max includes advanced features to satisfy power users. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB.

Moving on, the new handset sports a 13MP rear camera with f/2.0-aperture, ASUS PixelMaster 2.0 technology, and dual-LED flash for a good photography experience.

It also features Laser Auto Focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds. ZenFone Max’s front camera is a 5MP, f/2.0-aperture camera with 85ÌŠ wide-viewing angle that helps in taking wide-angle selfies with ease.

Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use. The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it a useful everyday accompaniment.

Moreover, the Power Saver mode helps users manage and extend the battery life even more. With five battery modes and two smart switches that users can configure to make their own battery optimization settings and help the battery last even longer.

The handset with 2GB RAM is available for Rs 9,999 and can be pre-ordered on Flipkart while the one with 3GB RAM is available for Rs12,999 and can be purchased from Amazon, Snapdeal and Flipkart. Also, the handsets will be available in three different colours – black, orange and blue.

The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.