Indus OS expands partnership with 2 new OEMs; Celkon and Swipe.
This step has been taken as a result of their effort to deepen its market reach, especially in the Southern India.
In addition to the existing partnership with Micromax, Indus OS have joined hands with two home-grown Indian smartphone brands, namely Celkon and Swipe.
On these partnerships, Rakesh Deshmukh, CEO, Indus OS, exclaimed, ’We are very excited to join hands with Celkon and Swipe. They have a very strong connect with consumers, especially in the regional markets and Indus OS’ unique value proposition will enable them to further increase their market share.’
The company, which was started in May 2015, recently launched the updated Indus OS 2.0 version with Micromax’s Unite 4 series. With Celkon’s strong presence in South India, they will be able to enable
On this partnership, Y Guru, Chairman & Managing Director, Celkon Mobiles, said, “Indus OS is the only regional Operating System with a robust regional language capability that is designed specifically for the Indian consumer mind-set. Hence we are bringing Indus OS' regional ecosystem to our smartphone range. Our partnership will allow Celkon smartphone users to benefit from the language based innovations at an affordable price.''
Shripal Gandhi, Founder and CEO of Swipe, said, ’Our endeavour is to offer products that redefine the user experience and Swipe’s association with Indus OS is yet another step in this direction.’
All Indus OS powered devices from Celkon and Swipe will have the latest version of the operating system – Indus OS 2.0, offering patented technologies such as Indus Swipe, Indus Reader (text-to-speech in regional languages), Hybrid Keyboard, and updated with 12 regional languages with recent additions of Urdu and Assamese. Earlier in May, Indus OS was recognised as the #2 OS in