3 tech trends that are shaping the future of lifestyle and entertainment

People want content on-demand, which is tailored to their interests, and that is anytime accessible. There are so many ways by which technology can be utilized in a modern lifestyle. From the minute we wake up, to the minute we go to sleep.

Every single brand today is blending lifestyle with entertainment to hit a strong connection with consumers. It has become necessary for a brand to have the right and refreshed knowledge about the new patterns and trends which are putting an immense effect among the audiences.

The lifestyle which we are exposed to automation, technologies and other forms of aspects which are evolving at such a pace that, it somehow becomes difficult to wrap our heads around. In spite of the pace in which the technology sector is evolving, we can make certain predictions which will shape the future.

AI to yield tangible business benefits

When it comes to Artificial Intelligence, we are bounded by it, including navigation apps, streaming services, smartphone personal assistants, ride-sharing apps, home personal assistants, and smart home devices. The influence of AI on our lifestyle will keep on rising.

Home automation is one of the finest examples you can give for AI, we can bring the security to your house. It is also a great way to make your smart home smart tech-savvy. Due to increased personalised recommendations based on the users watching habits with the help of AI, this becomes a great influence in the entertainment industry.

Smart Speakers Technology 

The technology for smart speakers is evolving at a rapid pace. As a result, their use can only increase, and this is likely to happen at a great rate. The voice recognition will become embedded into more of everyday life, with newer systems performing the recognition locally.

Smart speakers which teach us another language, schedules meetings, remind our important dates, set up the bill payments etc. The benefit of speaking more than one or two languages will help us with better decision-making skills, building new multi-tasking skills etc. Smart speaker technology will also extend its area of applications, and enable more areas of everyday life to be controlled by voice command.

Virtual Reality

Is where a person can experience being in a three-dimensional entertainment environment. Virtual Reality has enormous potential in entertainment. While the use of VR and AR in media and entertainment is relatively new, those alternative realities are already captivating consumers and making businesses money. Captive, for instance, has paired blockchain tech with AR to create new user experiences in which consumers interact with brands in new and entertaining ways.

It is predicted that by 2020, VR content revenue would increase to 5+ billion, making it one of the hottest trends in the media and entertainment industry. 

The coming year will bring a multitude of new utilizations of technologies to the forefront. It’s expected that voice-controlled technology will take on a much larger role soon. Machine learning and artificial intelligence are increasingly penetrating the entertainment industry, as the analytical sector develops innovative solutions to make data input actionable. Perhaps most importantly, technology will continue to greatly improve the consumer experience. From enhancing discovery abilities to providing increasingly personalized and curated content delivery, the digital world holds the potential to entertain people in incredible ways that were once relegated to dreams.

-- Manoj Kumar Pansari, Chairman and Managing Director, Astrum India

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