Lenovo transforms retail experience

Lenovo announced an integrated retail shopping experience, bringing the online and the offline world closer.

A large segment of Indian consumers still prefer to visit a store because they like to see, hold and try products before buying. With smartphones as the primary mode of online research, the only way to convert those enquiries and interests is to offer an integrated, omni-channel in-store experience that spans the digital and physical journey of the customer.

Lenovo’s tech enabled retail solutions aims to empower the channel partners and retailers, helping them serve the customers better by providing a nonintrusive, context-based service where they don’t have to limit their choice to the products available on the shelf. It also ensures that the offline and online channels complement rather than compete with each other to satisfy customer needs.

With the introduction of O2O, Lenovo also extends its unique Made to Order service to every Lenovo store. With this service, when a customer walks into the Lenovo store, he/she can enjoy seamless shopping experience with expert guidance, coupled with the convenience of customizing products as per their unique requirements.

The Made to Order service gives customers the option to create a true factory-built custom PC and offers over 100,000 configurations. The Made To Order laptops will be custom created at Lenovo’s state-of-the-art factory using precision automation technology and will be delivered to the customer's doorstep in just over two weeks.

Besides O2O, Lenovo is also using Smart Analytical and store management solutions like Heartbeat 2.0, Automated Planogram etc. to increase the efficiency of the stores.

Lenovo plans to roll out O2O solution across all its exclusive stores across India in a phased manner. All its products available on www.lenovo.com will be available for consumers who shop offline.