Xiaomi unveils Mi Music and Mi Video in India

Xiaomi India introduces Mi Music and Mi Video at Mi Pop Play, the company’s new offering into value-added Internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.

MIUI is its proprietary operating system developed based on the Android kernel, featuring significant customisation and localisation to adapt to consumers’ user habits. In India, Xiaomi has introduced several MIUI features specially designed for India such as Panchang Calendar, Copy OTP feature, and 13 Indic language support. Mi Music and Mi Video are the first Internet services that Xiaomi has brought to India. Mi Music in India has nearly 7 million Daily Active Users.

Mi Music now comes with Hungama Music, and claims to offer more than 10 million freemium tracks across 13 Indic language choices. The music service provides unlimited lifetime free music streaming service and the app allows users to integrate local music on the device. It also consists of features such as Dynamic Lyrics which offers users a “karaoke” song experience wherein users allow the lyrics to follow the song in a ‘Karaoke’ fashion and scroll through songs via lyrics.  Users can also download music offline with Hungama Pro package within Mi Music, at a fee of Rs 899 per annum.

Mi Video is designed to be a platform for video content aggregation and a local video player. Mi Video content is powered by Hungama Play, SonyLiv and Voot. Currently, Mi Video promises to offer more than 5,00,000 hours of content with nearly 80 per cent of free content. The service currently offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others. It also supports multilingual subtitles, private folders, and multiple audio tracks. Mi Video also offers one-tap cast to any Smart TV with DLNA and Miracast support.        

These two apps were announced at Mi Pop Play in Mumbai. Mi Pop is an event created by Xiaomi to bring Mi Fans from across the country for a day to celebrate with Xiaomi executives. The company has been organising Mi Pop events since 2012 globally. Xiaomi India organised its first Mi Pop in 2016 and this is the second Mi Pop for India.

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