Surprise as fresh leak reveals iPhone cancellation

Ever since Apple launched the iPhone 3GS following the iPhone 3G, and except for a notable miss, that has continued all the way up to the iPhone XS following the iPhone X, the Cupertino company has always launched an S series refresh. Apple fans the world over should be expecting something similar with the 2020 iPhone which could be called the iPhone 11S, iPhone 11S Pro and iPhone 11S Pro Max. However, hopes for next year’s S series handsets have been dashed as it appears that Apple is going down another route with its naming scheme.

This latest bit of information comes via reputed Apple analyst Ming-Chi Kuo. As per a report by Forbes, “Given the long lead times on iPhone design, pro type construction, and manufacturing before launch, it should come as no surprise that the 2020 iPhone is under way. In fact that’s how we know that Apple is regressing the design away from the super-thin and curved edges that have been part of the language since the iPhone 6 towards the metal band style of the iPhone 4 and iPhone 5 generation.”

Surrounding all the talk about new hardware and tech being packed into the upcoming iPhones, Kuo has detailed that it will be called the iPhone 12. As of now, the next iPhone refresh is about eleven months away and a pre-production name could be altered to something more exciting ahead of the announcement.

Moving from the iPhone 11 to the iPhone 12 is exciting in its own way as it disrupts the natural order of Apple’s product launches. It signifies a change and there is no way that adding an S is enough to hide Apple’s enthusiasm.

Forbes goes on to claim, “Apple has already seen the negative impact of the ’S’ moniker and how it no longer energises the base… the iPhone XS did not reverse the falling sales of iPhone when it followed up the iPhone X. And although Apple has bumped up to the iPhone 11 the handsets are clearly iterative approaches that more than likely merited a nominal iPhone XSS rather than a cardinal jump to iPhone 11.”

Ever since Apple launched the iPhone 3GS following the iPhone 3G, and except for a notable miss, that has continued all the way up to the iPhone XS following the iPhone X, the Cupertino company has always launched an S series refresh. Apple fans the world over should be expecting something similar with the 2020 iPhone which could be called the iPhone 11S, iPhone 11S Pro and iPhone 11S Pro Max. However, hopes for next year’s S series handsets have been dashed as it appears that Apple is going down another route with its naming scheme.

This latest bit of information comes via reputed Apple analyst Ming-Chi Kuo. As per a report by Forbes, “Given the long lead times on iPhone design, pro type construction, and manufacturing before launch, it should come as no surprise that the 2020 iPhone is under way. In fact that’s how we know that Apple is regressing the design away from the super-thin and curved edges that have been part of the language since the iPhone 6 towards the metal band style of the iPhone 4 and iPhone 5 generation.”

Surrounding all the talk about new hardware and tech being packed into the upcoming iPhones, Kuo has detailed that it will be called the iPhone 12. As of now, the next iPhone refresh is about eleven months away and a pre-production name could be altered to something more exciting ahead of the announcement.

Moving from the iPhone 11 to the iPhone 12 is exciting in its own way as it disrupts the natural order of Apple’s product launches. It signifies a change and there is no way that adding an S is enough to hide Apple’s enthusiasm.

Forbes goes on to claim, “Apple has already seen the negative impact of the ’S’ moniker and how it no longer energises the base… the iPhone XS did not reverse the falling sales of iPhone when it followed up the iPhone X. And although Apple has bumped up to the iPhone 11 the handsets are clearly iterative approaches that more than likely merited a nominal iPhone XSS rather than a cardinal jump to iPhone 11.”