Huawei promotes P9 smartphone camera using image shot by DSLR
The latest to follow the drift is Chinese manufacturer Huawei who tried to act neat' and posted a DSLR-quality picture on Google+.
Mumbai: With phenomenal growth engulfing the mobile space, it has become an imperative for handset manufacturers to offer exceptional hardware to uphold their devices. Today, Mobile devices in the market are expected to offer proficient hardware, capable of executing every task with utmost perfection.
One significant aspect of smartphones, as deemed by most users, is camera competence. It has now become a quintessential requisite that cannot be ignored by device manufacturers, and this has forced them to step up their camera promotion events drastically.
That said, some smartphone companies have started using fake DSLR images, claiming that it has been clicked by a smartphone they manufactured!
The latest to follow the drift is Chinese manufacturer Huawei who tried to act ‘neat’ and posted a DSLR-quality picture on Google+, suggesting the image had been clicked by a P9 handset.
However, the company ran out of luck as they were caught red handed by Android Police. A company social media official posted the picture on social media without erasing the EXIF data, spilling the beans.
Surprisingly, the image had been clicked by a Canon EOS 5D Mark III camera which is priced at Rs 1,75,000 on Amazon’s website. And that’s not all, only the cost of the camera’s body is mentioned above; the lens costs an additional Rs 1,42,995. The Huawei P9 retails at a price almost ten times lower than the total kit.
The image itself is quite striking; leave alone the additional camera flare which further enhances the image. Honestly, the image and the excellent detailing looked too good to be shot by a smartphone. The image looks ‘a little too excellent’ as pointed out by David Ruddock of Android Police.
After coming to grips with the fact that the lie had been exposed, Huawei had issues a statement explaining that the error was with the caption and it was shot to ‘inspire its community’. So much for a cover up!
Though the company has apologised, the urge to be the best amid hefty competition is making life really tough for these companies which has forced them to employ unfair means. Other companies have also uploaded suspicious images in the past and users should be careful to not fall for these tricks.
While fake images being used for smartphone camera promotions are on the rise, there are some phones such as the Samsung Galaxy S7 and the iPhone 6s which have the capability to loosely match DSLR images. However, contrary to claims of smartphone companies, it’s impossible for a mobile device to emulate a DSLR.