OnePlus: A smarter choice?

OnePlus through the use of transparency thrives to provide its customers the best kind of smartphones at most affordable prices.

OnePlus – the brainchild of Oppo Vice President, Pete Lau have probably been one those most discussed brands since its inception in December, 2013. They primarily started off with stepping foot into the smartphone arena, however; soon they expanded into tablets among other products.

More times than often, they are identified as the kind of brand that offers premium products at lower prices. This efficient business model is nothing but a result of their decision to ensure absolute transparency to their customers. In other words, they would rather sell their products directly to their customers excluding mark ups than spend money on what they consider unnecessary such as marketing and distribution among other traditional aspects of sale of any given product.

Administrator of OnePlus, Amrit H expresses in one of his blogposts, how it was a conscious move as they would see other brands spending hoards of money on advertisements and marketing of their respective products. These costs, which are ultimately passed onto the consumer, are the kind that can be avoided and that is where the creation of OnePlus took place.

“After 2 years, OnePlus has proven that if we just make a great product, sell it directly to the consumer without mark ups, we would be providing so much value to the consumer that they will definitely tell their friends, co – workers and family. And it worked,” he concluded.