ASUS launches most expensive ZenFone, and more

ASUS has announced the availability of the latest ZenFone 3 range of smartphones during the Zenvolution press event, making India one of the first countries to have access to the stunning new line-up of smartphones. The event in India saw the launch of ASUS ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, and ASUS Transformer 3 Pro.

The all-new ZenFone 3 family includes ZenFone 3, a feature-packed smartphone; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology; ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; and ZenFone 3 Laser with an ultra-fast 0.03-second laser auto-focus.

ASUS ZenBook 3 comes with an ultra-sleek and lightweight all-aluminum design that delivers good performance. ASUS Transformer 3 Pro, offers expandability with a selection of powerful accessories including ASUS Mobile Hub, ASUS Universal Dock, ASUS Audio Pod, the VR/4K-ready ROG XG Station 2 and ASUS Pen. All four ZenFone 3 smartphones runs on Android 6.0 Marshmallow.

The ASUS ZenFone 3 is built around a 5.5-inch Full HD (1920 by 1080) Super IPS+ display protected by a 2.5D Corning Gorilla Glass. It is equipped with the latest 16MP with the latest Sony IMX298 sensor, six-element Largan lens with a large f/2.0 aperture, and subject-tracking TriTech auto-focus.

The Asus ZenFone 3 (ZE520KL) is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor that comes with 3GB of RAM. It is powered by a 2650mAh non removable battery. It measures 146.87x73.98x7.69mm, and weighs 144 grams. Connectivity options on board include 4G, Wi-Fi, GPS, Bluetooth, and FM radio. The smartphone will be available for Rs 21,999 on the e-commerce website Flipkart.

The ASUS ZenFone 3 Deluxe on the other hand, packs a 5.7-inch Full HD (1920 by 1080) Super AMOLED display and is powered by a Snapdragon 820 processor paired with Adreno 530 GPU and 6GB of RAM.

 

It packs a 23MP rear camera f/2.0 aperture lens, and four-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also houses a fingerprint sensor on the rear panel of the device. The price for the smartphone starts from Rs 49,999.

The ASUS ZenFone 3 Ultra sports a 6.8-inch Full HD (1920 by 1080) display with a 95% NTSC color gamut.  It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed.

The smartphone is powered by a Snapdragon 625 processor backed by 4GB of Ram and Adreno 510 GPU. ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices. It will be selling at a price of Rs 49,999.

The ZenFone 3 Laser PixelMaster 3.0, which  lifts  its photography capabilities far above the smartphone norm. To capture real-world authenticity, PixelMaster 3.0 includes a 13MP sensor, large f/2.0-aperture lens and laser auto-focus for instant clarity in just 0.03 seconds.

With electronic image stabilization (EIS) for blur-free video, and an automatic color-correction sensor for true-color photography, PixelMaster 3.0 represents a revolution in smartphone photography.

A rear-mounted fingerprint sensor allows quick and convenient 0.3-second unlocking and authentication. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor. The smartphone can availed at a price of Rs 18,999. 

The ZenBook 3 is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey. It is powered by Intel Core i7 processor, 16GB of 2133MHz RAM, up to a 1TB PCIe Gen 3 x4 SSD, a next-gen USB Type-C port, and powerful quad-speaker audio by Harman Kardon.

It features a built-in fingerprint reader with Windows Hello support gives users instant one-touch access, allowing them to sign in and unlock ZenBook 3 quickly and securely without having to type their password or PIN. It provides up to 9 hours of battery life for all-day computing. The price for this notebook is Rs 1,47,990.

The ASUS Transformer 3 Pro is powered by the Intel Core i7 processor and has up to a 1TB PCIe x4 SSD and 16GB of 2133MHz RAM. Its USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt 3 provides fast 40Gbps data transfers and support for dual external 4K UHD displays. It will be available at a price of Rs 1,44,990.

The ASUS Pen offers 1024 pressure levels for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos with the high-resolution camera and annotate them directly with ASUS Pen.

ASUS Universal Dock is a hub that provides a full range of connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD card reader. ASUS Audio Pod is an entertainment accessory that includes four powerful speakers to deliver 360° virtual 5.1-channel surround sound with rich, defined bass. ROG XG Station 2 is an external graphics card dock that gives ASUS Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready, 4K UHD gaming powerhouse.