Agrizy Sets Up New Lab to Develop Botanicals for Wellness Markets
Despite strong raw material advantages, India’s competitiveness depends on scientific validation, standardization, and regulatory compliance.
Pune: Agrizy, a contract research, development, and manufacturing organization (CRDMO) for global food and beverage (F&B) as well as wellness brands, has announced the launch of its Phytochemistry R&D Laboratory in Bangalore.
This facility is designed to produce high-performance botanical ingredients while improving the value flow across India’s herbal supply chain, from farm to finished product.
The facility is strategically positioned to cater to the $650 billion global nutraceutical market, including India, and aims to meet the growing demand for scientifically validated and regulatory-compliant botanical ingredients.
Although India has a strong advantage in raw materials, its competitiveness in this evolving market relies on scientific validation, standardization, and regulatory compliance, the firm said in a statement.
Agrizy's integrated model addresses these structural challenges by connecting cultivation practices directly to international quality standards, it said, adding that its Phytochemistry R&D Laboratory provides critical infrastructure to transform farm-level output into globally compliant, market-ready ingredients.
“This investment enhances our capability to develop scientifically validated herbal ingredients that comply with global standards and deliver consistent performance,” said S. Vijaya Kumar, CEO at Wellness, Agrizy.
“By combining traditional botanical knowledge with advanced research, extraction technologies, and strong quality systems, we are creating standardized ingredients that meet international expectations,” he noted.
This, Kumar said demonstrates its commitment to establishing credibility and long-term value within the nutraceutical ecosystem.
India’s herbal farming communities have historically provided raw materials to the global wellness industry; however, value realization at the source has been limited. This limitation stems from fragmented procurement, price-driven aggregation, and inconsistent quality standards, which hinder farmers’ participation in premium markets, the firm said.
This issue becomes even more pressing as global demand for nutraceuticals increasingly emphasizes the need for provenance, safety, clinical validation, and transparency in the supply chain,” it added.
Although India has a strong advantage in raw materials, its competitiveness in this evolving market relies on scientific validation, standardization, and regulatory compliance.
Agrizy collaborates with farmers, Farmer Producer Organisations (FPOs) and Village Level Aggregators (VLAs) across Karnataka, Maharashtra, Tamil Nadu and West Bengal—key regions known for botanicals such as turmeric, coleus, bacopa and ashwagandha.
The company’s sourcing model establishes phytochemical and marker-based specifications at the farm level, successfully integrating Ayurvedic pharmacognosy with modern analytical validation.
Agrizy partners with over 300 global F&B and wellness brands across 20 countries and is backed by leading investors including Accion, Ankur Capital, Capria, Omnivore, and Thai Wah Ventures.
