The Honda Activa was launched in India, at a time when the scooter market share was declining. In the past years, the Activa has not only boosted the scooter market, but also has pushed Honda to the second rank in the Indian two-wheeler market. The Activa, launched back in 2000 quickly gained popularity and touched 55,000 units sales mark in the first year. Post its launch, the sales figures grew rapidly with every passing year.
It became the Honda Activa 3G and nudged close to India's top selling two-wheeler in 2015. Now, it was a battle between the market leader for the past 17 years and the most loved scooter of the country. Finally, the Activa succeeded in overtaking its closest competitor, the Hero MotoCorp Splendor, in October 2015 for the first time. But the Honda Activa wanted to break the monopoly of a motorcycle with maintaining a consecutive leadership to become the No. 1 selling two-wheeler of India.
In 2016, Honda's dreams came true and the Activa became India's bestselling two-wheeler, outselling the Hero Splendor for seven consecutive months. The gap in leadership was at all-time high of 58,413 units in July 2016, which is indicative of a higher preference for the Activa in the market. Moreover, the scooter broke its own sales record in the month by crossing sales mark of 2.5 lakh units in the domestic market. If we look at the overall performance in Jan-July 2016, Activa sales have increased by 2.27 lakh units while the same for its nearest competitor (the Splendor) stood at just 19,910 units.
Now, Honda can say that the Activa is the bestselling two-wheeler in India with a good margin, and we can expect the figure to increase further in the coming months.
Source: BikeDekho.com
