Pune: Two luxury car makers in India, Audi, the German luxury carmaker and Swedish Volvo Cars, on Friday reported a strong double digit retail sales growth on the back of growing demand for luxury cars in the country.
While Audi’s retail sales jumped 89 per cent year-on-year at 7,931 units in calendar year 2023, its rival Volvo Car’s retail sales grew 31 per cent year-on-year to 2,423 cars in the same period.
Audi’s sales growth last year was mainly driven by new launches -- Q3 Sportback, Q8 e-tron, and Q8 Sportback e-tron -- along with continued demand for the A4, A6, and Q5.
Besides, top-end models like the Q7, Q8, A8 L, S5 Sportback, RS5 Sportback, RS Q8, e-tron GT, and the RS e-tron GT continued to witness strong demand.
"2023 marks another successful year for us and our diverse and desirable product portfolio continues to garner robust demand," said Balbir Singh Dhillon, Head at Audi India.
He said he was confident that this momentum will carry into 2024.
“One in every four customers is a repeat Audi buyer and this tells us that we are on the right path. We will continue to focus on industry-best offerings for our customers and of course, bringing the very best products to India," Dhillon said.
Volvo Cars’ sales were driven by the popular XC60 model, selling 921 units, and the all-electric XC40 Recharge sold 510 units.
"The year 2023 has been an impressive year in terms of growth. A 31 per cent growth over the previous year exhibits consumer confidence," said Jyoti Malhotra, Managing Director, Volvo Car India.
The surge in XC40 Recharge sales and the encouraging response to C40 Recharge highlights the strong customer response to the company's electric models, thereby furthering its resolve to launch one new EV model every year, he said.
