Ahmedabad: Italian superbike maker Ducati on September 20 announced to open three more dealerships across India by the end of 2017, starting from Kochi.
Ducati India is at present operational in five major cities including Delhi-NCR, Mumbai, Bengaluru and Pune, besides the newly opened showroom-cum-service centre in Ahmedabad.
"We will open our next dealership in Kochi. We have planned to add another three dealerships within the course of 2017," Ducati India Managing Director Ravi Avalur told reporters during the launching ceremony of Ducati's cruiser bike XDiavel at their dealership on the SG Highway here today.
Avalur, however, maintained that company does not plan to open too many dealerships to maintain quality of services.
"Our plan is not to open too many dealerships because it will be difficult to maintain this quality and standard if we do so. We can't have dealers everywhere. We will be relatively contained compared to some of the major players," said Avalur.
According to him, the cruiser market in India is growing at a healthy rate, as around 6,500 bikes, which are above 500cc and having a price tag of more than Rs 4 lakh, were sold last calender year.
"Ducati's growth is of course better than the market. Though we have just launched this dealership, we have out-sold all our initial stock here. Last year, our highest selling model was Diavel," said Avalur.
The newly launched XDiavel comes with a price tag of Rs 16.93 lakh (ex-showroom). Another variant of the bike XDiavel S is available at 19.70 lakh (ex-showroom).
