HYDERABAD: Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up launched its all-new Bolero MaXX Pik-Up range here on Tuesday. Starting at a price of Rs. 7.85 Lakh (ex-showroom) the new range has been engineered to offer powerful features and performance.
The pick up trucks come in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG). The new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution. The new range can be booked at a minimum Rs. 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.
The new range is based on an all-new platform, while carrying over the core values and strengths of the Bolero DNA. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.
Veejay Nakra, President, Automotive Division, M&M, said, “The all-new BoleroMaXXPik-up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers. It stands out as the worthy choice for anyone looking for a truly maximum experience.”
R. Velusamy, President, Automotive Technology and Product Development, M&M, said, "The development of the highly versatile new platform that underpins the all-new Bolero MaXXPik-Up range is the outcome of over three years of innovative work by a dedicated team of engineers at Mahindra Research Valley.”
“We have significantly upgraded the m2Di engine for this application, by increasing torque and power to cater to payloads of up to 2t, while also offering impressive fuel efficiency. At the same time, we have integrated car-like iMAXX connectivity technology, which is a first in segment,” he added about the new features.
