HYDERABAD: India Yamaha Motor Pvt Ltd marked its debut appearance with Comic Con India, the nation’s premier pop culture event, held in Hyderabad from 15 to 17 November, 2024. This event brought together a diverse range of attendees, including thousands of influencers, comic book lovers, anime enthusiasts, and motorcycle aficionados, all eager to immerse themselves into the exciting amalgamation of Yamaha and Comic Con India.
The Yamaha Experience Zone was a major attraction at the fest, showcasing a variety of interactive elements that captivated attendees. It featured MotoGP gaming for the biking enthusiasts to immerse themselves into racing on the tracks of Buddh International Circuit.
Staying true to its tagline - ‘The Dark Side of Japan’, Yamaha’s hyper naked MT15 featured Samurai characters offering photographs and selfies with themselves, and the motorcycle. Adding to the exhilaration, the track-oriented R15 let visitors pose on it at the sharpest lean angle, mimicking the experience of cornering on a racetrack. The RayZR Street Rally offered instant photo-sharing, making it a perfect memento for attendees to take home and cherish. Additionally, the custom-designed Comic Con-themed merchandise on sale – blending Yamaha’s spirit with pop culture – garnered tremendous attention from the crowd.
Comic Con is one of the unique platforms that engages with a distinct set of audience. It is Yamaha’s first time engaging with this niche demographic and crafting an exceptional experience for everyone, that reflects on their commitment to uniqueness, innovation, excitement, and style. More than just a display of the two-wheelers, the aim was to celebrate the lifestyle of this distinct community and share the same passion that they possess for this genre of pop culture.
As Yamaha concludes its first appearance in Hyderabad, the company is preparing for upcoming Comic Con events set to take place in other cities in India. Furthermore, it is also ready to embark on the next phase of innovative engagements, reinforcing its status as premium and sporty brand meant for the discerning youth of the country.
