Lexus India Posts 43 Percent Surge in Sales in October Amid Festive Season
PUNE: Lexus India, the luxury car brand of Japanese car maker Toyota, on Tuesday said it has recorded a significant 43 per cent year-over-year sales growth in October 2024, driven by strong festive season demand across its luxury vehicle lineup.
It also recorded a 14 per cent growth in year-to-date sales for the calendar year 2024 through October, compared to the same period last year.
Lexus said the locally manufactured Lexus ES emerged as the standout performer, accounting for 58 per cent of the company's total sales in October 2024.
“The model's success underscores the Indian market's positive response to locally manufactured luxury vehicles that maintain Lexus's renowned standards of craftsmanship and design,” the company said.
Also, the company's SUV portfolio demonstrated remarkable growth, posting a 46 per cent increase in October 2024 compared to the same month last year.
Models such as the RX and NX have gained particular traction, reflecting evolving consumer preferences in the luxury vehicle segment, the company noted.
“We are delighted with the overwhelming market response during this festive season, and the growth is a testament to the trust our guests place in the Lexus brand and our commitment to deliver high-quality products,’ said Tanmay Bhattacharya, Executive Vice President of Lexus India.
In India, Lexus maintains a portfolio of four self-charging hybrid electric vehicles, with the locally produced ES 300h, introduced in 2020, continuing to be their most popular model.
