Kolkata: As many as four US-based companies have found berths in the top 10 most attractive employer brands in India for 2019, as adjudged by Randstad Employer Brand Research (REBR) 2019, widely accepted as the most comprehensive, independent and in-depth employer brand research in the world, conducted by Randstad, the global leader in the HR services industry. Infosys is another NYSE-listed company on the top 10 list, while another American company Google India has been inducted into the Hall of Fame category.
Amazon India, the e-commerce giant is India's most 'attractive employer brand as per the findings. This recognition for Amazon is a first for the brand in the history of REBR in India, spanning 9 years, and the company scored high on financial health, utilization of latest technologies and a strong reputation. Microsoft India, another US-headquartered company has come up as the runner-up, followed by Sony India. The others in the list are Mercedes-Benz, Larsen & Toubro, Nestle and Samsung. Google India has been inducted into the Hall of Fame category last year, for winning the coveted title for three consecutive years.
The Randstad Employer Brand Research, covering 75 per cent of the global economy with 32 participating countries this year and more than 2,00,000 respondents worldwide, clearly reveals that in 2019 too, salary and employee benefits continues to be the top driver while choosing an employer for the Indian workforce, followed by work-life balance and job security. These are also the areas where there is a significant gap between what employees want and what employers offer in India.
