Ashar Group aims to build intelligent living with their brand Ashar Edge Project
Mumbai: With years of proven expertise in the real estate vertical, leading construction veteran, the Ashar Group of Companies gears up for the launch of, it’s new residential project “Ashar Edge” in Thane West this summer.
The venture is a path-breaking step towards their smart and sustainable living initiative which intends to combine intelligent use of technological and natural resources. With their unique iGreen philosophy, Ashar Edge adheres to all the standard parameters of a green building while catering to modern lifestyle requirements with the smart use of technology, at the same time.
The building is planned to house 33 floors inclusive of 6 refuge level and 1 fire check level. The targeted project completion date is 31st of October, 2022 as mentioned in the RERA website but the company hopes to complete it much ahead of this projected date. The project MahaRera Nos. P51700016033/16015/16016 and further details can be found at http://maharera.mahaonline.gov.in
Ashar Group’s CMD and the President of CREDAI MCHI Thane, Mr. Ajay Ashar said, “The world is changing. Lifestyle is more technology driven. Consumers are getting environment conscious. We have realised that this is the future. We have created a unique Brand called the Ashar i-Green Homes and Ashar i-Green Offices. This will give our customers the experience of the future of living right now. First under this series is our Ashar Edge Project at Pokhran Road No.2”
A few noteworthy i-Green features of this project unique to the Ashar Group include usage of safe and sustainable building materials like odourless paints with low VOCs and full height heat reflective and heat resistant glass windows in all rooms, energy efficient light fixtures, dual flush and low flow water faucets, solar powered water heating, etc.
Ashar Edge will also look to contribute to the sustainability of environment through intelligent features like rainwater harvesting, waste segregation and composting i.e. converting organic waste into natural fertilizers to be used in landscaping and kitchen garden pit. Sewage Treatment Plant (STP) installed for reusing wastewater for landscaping etc.
The residential complex also integrates state of the art safety features for its inhabitants like smoke and gas leak detectors in every kitchen; sensors for common enclosed amenity areas, boom barrier security gate, smart access RFID cards or biometrics, IP based CCTV cameras, video door phones, etc.
Besides the above, Ashar Group will offer the residents exclusive facilities including Clubhouse, Swimming pool, Banquet hall, Guest Rooms, Multi-purpose court, Turf cricket Pitch, Skating Rink, Sky Lounge, Star gazing deck, Kids play Area, separate area for Senior Citizens, etc.
Construction wise, Ashar Edge comprises 3 different types of configuration: 1 BHK (Type 1), 1 BHK (Type 2) and 2 BHK. While the 1 BHKs will have around 425 sq. ft net usable area sq. ft of net carpet area, the 2 BHK iterations will emerge 653 sq. ft. net usable area including enclosed balconies and flower beds in all the bedrooms and living rooms. The project qualifies for affordable housing under PMAY scheme.
With Piramal Capital funding the project, cost of the apartments will vary at every level along with their engraved features.
Ashar Ventures has hired renowned design architect, ‘M/S Sandeep Shikre Associates and Architect’ to design along with other leading architects and Consultants like ‘M/S Joshi Deshaware and Associates’, ‘JW Consultants LLP’ and ‘Clancy Global Consulting Engineering’ to accomplish Ashar Edge.
According to Mr. Ajay Ashar, “We want our reputation to speak for itself. We want our greatest advocates to be the families who live in our homes. They will get to live the comforts of technology and enjoy the fruits of going green.”
Overall, this project is aiming to be an oasis of wellness set amidst the humdrum of city life with well-designed, green abodes. The Company believes in – ‘Delivered what you promise’ and hence “Promises Delivered” fits as their motto which they proudly talk about”
