US Polo Association announces Legends marketing campaign, exclusive website

Hyderabad: Casual wear power brand US Polo Association, the brand of the United States Polo Association and Arvind Fashions, announced the Legends marketing campaign and an exclusive US Polo Association website, uspoloassn.in

The website will provide easier access to its offerings. The US Polo Association is the first brand in the Arvind Fashions portfolio to go live with an exclusive website. Currently, it is listed on leading online platforms and NNNow.com, the official brand store and digital destination for Arvind Fashions.

“Arvind Fashions has been a tremendous partner to the US Polo Association. brand. We are excited about our future as a power brand in one of the world’s most important markets,” said J Michael Prince, president and chief executive officer of USPA Global Licensing, the company that manages and oversees the US Polo Assn. brand.

“With revenues nearing Rs 2000 crore, US Polo Association is the leader in the men’s casual wear segment in India. We are further investing in the brand through new product categories,” said Kulin Lalbhai, Kulin Lalbhai, vice chairman and executive director of Arvind Fashion , according to a release.