HYDERABAD: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, on Friday announced the appointment of actor Ram Charan as its new brand ambassador.
The high-decibel campaign of Glamour XTEC features Ram Charan riding stunning Glamour in Nexus Blue colour.
In a statement, the company said the actor is seen as a stylish protagonist who brings alive the unique aspects of the motorcycle such as connectivity, performance, style and safety. The Glamour XTEC personifies the evolved preferences of today’s youth with its elevated glamour quotient and consistent performance.
Commenting on the development, Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp, said, “The association with the celebrated Indian actor, Ram Charan, marks yet another significant milestone in the journey of one of India’s most popular two-wheeler brands, Glamour. With Ram Charan, we have gained a partner who shares the same X-factor as the new Glamour XTEC, and is equally youthful, performance-oriented, and vibrant. As the motorcycle continues to set new benchmarks in the 125cc segment this festive season, we are looking at building a deeper connection with our customers through our upcoming television campaign featuring Ram.”
On the appointment as the brand ambassador for Hero Glamour XTEC, Ram Charan said, “I am really excited to be a part of the Hero MotoCorp Family - the world's largest manufacturer of motorcycles and scooters. And, I am really looking forward to a glamorous time ahead.”
