Hyderabad: Growel Group, an aquaculture feed player, forayed into the pet food segment with the launch of its pet food brand Carniwel.
“Formulated in the United States and adapted for the Indian market by Growel, Carniwel meets global standards for quality and safety. The Indian pet food market is on track to surpass $1 billion by 2027, with a CAGR of over 25 per cent. This surge is driven by increasing pet adoption. We are set to commence exports in coming months,” said MSR Karthik, promoter group, Growel.
“As the number of pet food brands continues to grow, a noticeable gap remains for quality food at affordable price points. The ingredients are GMO-free,” said JS Rama Krishna, business head, Growel Pet Nutrition.
Growel is present in over 4,000 pet outlets in over 200 cities. Carniwel has introduced an extensive range of vegetarian pet food, a release said.
