Survey finds no enthusiasm among consumers for post lockdown shopping
Chennai: A survey carried out by the Retailers Association of India to know about the impact of lockdown revealed that 67 percent consumers are not excited in shopping post lockdown. The Survey titled ‘Unlocking Indian Consumer Sentiment Post Lockdown’ was attended by over 4000 respondents across the country.
Consumers in the survey exhibited symptoms of caution and conservatism as they were asked to evaluate if, how, when and where they would like to shop once the lockdown lifts. At least 62 percent respondents said they were inclined to visit stores within the first three months post lockdown. This number went up to 75percent in tier 2 and tier 3 cities. However, 78 percent said their shopping expenditure would be slashed. Only 6percent agreed that they would increase their spending. This would mean a slower recovery for the retail sector, which has seen zero revenue and sustained losses over the last few months.
In response to the new-normal, 75 percent respondents said regular sanitization of stores was their most preferred measure and expectation to feel safe and secure while shopping. 57percent said they would prefer minimal staff interaction while 30 percent indicated their preference towards virtual trial rooms.
Kumar Rajagopalan, CEO, Retailers Association of India, responding to the survey, said that retailers need to prioritize safety and hygiene measures to win the trust of consumers. ‘Despite a strained quarter, the sector will have to make investments in implementing the necessary safeguards to attract consumer,” h e said
At 52 percent each responded Food and Grocery and Apparel and Clothing continue to top consumer wish lists. However, consumers expressed low interest in spending on restaurants, travel, and leisure, as Furniture and Jewellery, Watches and Personal Accessories were least prioritized.
75percent respondents in Tier 2 and 3 cities said they would still prefer to buy offline. Respondents in Tier 1 cities showed an equal preference to online and offline mediums. Even amidst the caution and fear, 67percent respondents above the age of 45 said they preferred offline over online shopping.
The respondents participated in the survey included 73percent men and 27percent women. More than two-thirds were between the ages of 25 and 44 and 80perncet were from cities such as Mumbai, Bengaluru, Chennai, and Delhi
