Chennai: Retail players, particularly e-commerce, are hunting for fresh talent. As retailers adapt to the pandemic-induced changes in the industry, they are finding a flexible young talent base handy.
According to Team-Lease, the job growth in retail essential services, which stood at a high 37 per cent in Q1, moved up by 48 per cent in Q2 and the job growth has been largely led by freshers. Similarly, a 25 per cent rise in the intent to hire freshers in the e-commerce sector was seen for July-December 2021.
"The pandemic has created a new retail shopping experience which is leading to rise of jobs and opportunities for freshers and entrants . The latest trends such as contactless engagements, building omni channels, shift to digital shopping, personalised marketing, and increase in physical store purchases are leading to surge in hiring of such profiles in retail segment," said Munira Loli-wala, AVP, TeamLease Digital.
In e-commerce, online merchant, internet sales associate, marketing specialist and social media associate are the most sought out fresher roles .
"We are seeing a buoyancy in freshers hiring this time—part of this is due to the pent-up demand and the rest is due to the optimism in the market. Organisa-tions have also realised that increasingly it is becoming difficult to hire and retain laterals owing to their high expectations during job switch and very high attrition," said Shantanu Rooj, CEO and co-founder of TeamLease Edtech.
"Hence organisations are looking at creating their sustainable talent supply chains by hiring and training fresh graduates with promising skill sets. Organisations are looking for freshers with good analytical, logical and problem solving skills,” he added.
