In digital times like these, we are witnessing various breakthroughs in technologies, the technology called Artificial Intelligence (AI) has emerged as the bedrock of innovation in every field be it education, healthcare, retail, entertainment etc.
The recent wave of new age technology platforms like Tik Tok, Like, Bigo Live etc are also not untouched by the impact of AI on their platforms. However, the implementation of AI has been making the difference in the new age social media tools and coupled with Augmented Reality (AR) these platforms have captured the imagination of the users and have emerged as the top free most downloaded platforms on Google play store.
How the experience is becoming more immersive?
As per user liking a list of feeds is generated for him or her to consume that may be entertainment, sports, talent etc based feed as per the user preference and over a period of time the list becomes very targeted depending upon the type of content consumed at a particular point of time.
The video streaming apps are not just using AI to share feeds based on the liking but have instigated users to use embedded AR stickers to generate their own content and stream it to their followers. Here, AI maps the facial or body features of the user and allows AR stickers to be imposed upon them. This creates a very unique experience for the video maker to see himself or herself in a different avatar on a real-time basis thus, helping the content creator to use his or her creativity at the optimum level.
The content creators are hooked to use the AR themes and mold the content around that to fit with the visual aspect of the storytelling of a content. The most prominent AR stickers commonly used on these platforms are of cat face, dog ears, pumpkins, starlight etc. Thus, the viewer also gets to witness the unique use case of these AR stickers blending well with the content.
Augmented reality riding on Artificial intelligence has opened a door for many to experiment and experience something new and unique on a daily basis.
Conclusion
The whole journey of AI and AR on video streaming platforms started with the use case and adaption of 3rd party camera apps which became a rage couple of years back, the use of AR stickers meticulously imposed on the body part made a very unique selfie. Tapping on to the trend companies like Snapchat, Bytedance, Bigo Technologies etc dished out features which enabled user to use the AR stickers on a real time basis. Hence, when they hit the Indian shores the adoption grew with no time and today they have evolved into platforms to showcase talent, promote brands and what not.
However, this is the tip of the iceberg, the 3D AR avatars are just around the corner which will help to create some extremely unique user generated content to take the whole experience to a different level.
