Duolingo Unveils ‘Learn English from Tamil’ Course to Empower Tamil Nadu Learners
Duolingo has unveiled its latest course, ‘Learn English from Tamil.’ This launch is tailored to meet the needs of Tamil speakers, helping them build English proficiency and access greater academic and professional opportunities. With this course, Duolingo reaffirms its commitment to enabling Tamil speakers to achieve their aspirations confidently and effectively
Fourth Indic Language Course on Duolingo
The ‘Learn English from Tamil’ course marks the fourth Indic course on Duolingo’s platform, following Hindi, Bengali, and Telugu. The course provides a gamified, engaging, and culturally resonant learning experience, making it easier for Tamil speakers to master English at their own pace, free of charge.
A Cinematic Campaign Inspired by Tamil Nadu
Duolingo partnered with the creative agency Talented to craft a vibrant campaign rooted in Tamil Nadu’s culture. Titled “English Vaathi Duo,” the campaign blends the cinematic grandeur of Tamil pop culture with Duo’s playful and quirky personality. The mascot takes on a new moniker, “English Vaathi,” embodying his role as a teacher while seamlessly integrating into Tamil Nadu’s rich cultural fabric.
The social-first campaign comes alive with striking visuals inspired by Tamil cinema, complete with kuthu beats, dance sequences, and larger-than-life theatrics. Designed to spark excitement and engagement, the campaign highlights Duolingo’s ability to connect with users through cultural storytelling.
Empowering Tamil Nadu Learners
Duolingo’s ‘Learn English from Tamil’ course reinforces the platform’s mission to make language learning accessible, enjoyable, and effective. By addressing the unique needs of Tamil Nadu’s learners, Duolingo continues to empower individuals with tools to achieve personal and professional growth while bridging language gaps.
