Allu Arjun to address Biharis to kickstart Pushpa 2 promotions?
4 Nov 2024 10:58 AM IST
Allu Arjun in Pushpa (Photo by arrangement)
Undoubtedly, the makers and distributors of ‘Pushpa The Rule’ have devised a new promotional strategy to penetrate the North India market. “The first promotional event would be held in Patna in Bihar and it would be a grand gala one," says a source who claims that some key centers must be explored and tapped into.“Unlike in the past, when events in Mumbai and at Delhi, would be enough to Hindi speaking viewers, those days have gone,” he adds.
Starting with Bihar, they would extend the promotions to UP, Gujarat, Punjab, and Rajasthan to draw more openings for the movie. “Cities are being finalized and this time, they are releasing in West Bengal too, so they are drafting a plan to touch big cities and promote their Red Sanders syndicate story. Of course, they would hold events in Uttar Pradesh, Maharashtra, and New Delhi. The film should attract crowds even in small town theatres to break opening records from Hindi heartland,” he points out
Regaining star Allu Arjun has reportedly agreed to spare more time for promotions and he would be personally addressing a few events to expand his fan base and boost the prospects of his much-hyped film. ‘Allu Arjun seems to be determined to deliver a blockbuster with his sequel since its earlier version ‘Pushpa The Rise’ was a big money-spinner among Hindi viewers,” he adds
After Prabhas (Kalki 2898 AD) and Jr NTR(Devara) tasted success in North India, Allu Arjun would be hoping to break their records and establish a new pan-India box office record. “He has to surpass even Bollywood stars like Shah Rukh Khan and Sunny Deol, so Allu Arjun will go all out and attract non-Telugu speaking viewers with his charm and witty humor and grab their love and attention,’ he concludes.
( Source : Deccan Chronicle )
Next Story
