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Arjun's 'high fees' costs him brand endorsement, Hrithik roped in and paid more?

Hrithik Roshan's Kaabil may not have been a hit, but it hasn't affected his brand value in any way.

Hrithik Roshan has apparently signed a whopping Rs 100-crore deal with a start-up company that promotes fitness and health. Hrithik has not just been given a cash deal but is also one of the shareholders of the company now.

It is rather surprising that Hrithik has managed such a huge deal given the fact that his films have not done very well at the box office recently. Hrithik, on his part, isn’t signing too many films and is preserving himself for the fourth installment of Krrish, which will be directed by Hrithik’s father, Rakesh Roshan.

Interestingly, Hrithik recently edged out Arjun Kapoor as the brand ambassador of a furniture brand as well. The brand had initially asked Arjun to endorse the brand. “But Arjun was asking for a lot of money. So the brand decided to go in for a poll to see who would be the right brand ambassador for the campaign. It seems that the generation that was actually buying furniture opted for Hrithik as a brand ambassador. Hence, Hrithik was paid a sum much more than even what Arjun quoted because they felt that he was the right man for the job,” says a source.

( Source : Agencies )
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