It’s an all-out war between the two massive October 2 releases, War and Sye Raa. First off, both films are in a race against time — the playing time for both War and Sye Narasimha Reddy is two hours and 30 minutes.
As per an unnamed CEO of a multiplex chain, “This means we lose one hour over every screening of both the films. We have to cut down the number of shows by at least one-third to accommodate lengthy films.”
Sources from various multiplexes inform that Yash Raj Films, the producers of War, have booked a larger number of theatres in Mumbai and North India. “In northern India, War definitely has an edge as far as the number of screens is concerned. Yash Raj has blocked theatres well in advance. The ratio of theatre-sharing between War and Sye Raa Narasimha Reddy is 3:1,” says a trade insider. A Bihar exhibitor adds, “War will grab more screens and get a better opening. Sye Raa would have to depend on positive reviews to get the audience interested.”
