The actor will engage with NBA Fans in India throughout the League’s 75th Anniversary Season in 2021–22. Interestingly, while Ranveer is associated with promoting basketball in India, Barack Obama is reportedly backing NBA Africa! Clearly, the league is pulling in global names for their campaigns.
Through the season, Ranveer will participate in several league initiatives to be featured on his and NBA’s social media accounts. He’ll attend NBA All-Star 2022 in Cleveland, where he’ll post behind-the-scenes social media content and meet NBA players and legends. Ranveer previously attended NBA All-Star 2016 in Toronto, sitting courtside at the NBA All-Star Game. The actor will also be featured on NBA Style, a new lifestyle-focused Instagram account for India fans, showcasing the convergence of the NBA and popular culture.
“I’ve loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture including music, fashion and entertainment,” said Ranveer. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.”
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum said he was thrilled to welcome Ranveer as India’s NBA brand ambassador for what he says promises to be a memorable 75th Anniversary Season.
“A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who’s passionate about the league and its players. We are excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.” NBA Asia Executive VP and MD Scott Levy also called Ranveer an ideal ambassador to headline the launch of NBA Style.
