Contrary to the belief that Bollywood superstar Shah Rukh Khan made losses with his last production ‘Dunki’ with ace director Rajkumar Hirani, a source claims that he has earned good money. “He would have pocketed Rs 200 crore plus profits as the film earned Rs 600 crore plus collections across the world,” he says and adds, “Actually, the comedy-drama was made with Rs 84 crore budget, which is very important. Although it is a moderate budget for a film of a superstar like SRK, it paid rich dividends,’ he adds.
No doubt, the film box office collections weren’t a match to Shah Rukh’s earlier movies like ‘Pathaan’ and ‘Jawan’ which made more than Rs 1000 crores each, yet ‘Dunki’ was a money spinner for production house Red Chillies Entertainment. “Along with SRK’s remuneration, the total cost of the project would be roughly Rs 250 crores and it garnered over Rs 600 crore collections worldwide, riding on his charisma. It rocked the box office in the US and other overseas centers and brought them more money,” he points out.
Even ace director Rajkumar Hirani would have pocketed Rs 150 crore plus as remuneration from the box office collections worldwide and share in digital rights and well compensated for his work for 3 to 4 years. “They would have got another Rs 300 crore via digital, satellite rights and other rights. Hence, it was perfect planning and execution that made this possible, and kudos to SRK and Hirani for making a film with a specified budget and exploiting it well with meticulous promotions and marketing,” he concludes.
