World Music Day: What inspires Indians to travel for music events
Whether it's seeking new adventures, taking in new sights and sounds, or just unwinding, there are many reasons Indians love to travel. One trend that has seen growth in recent years is music tourism with a growing number of travellers prioritising travel governed by cultural and significant events, including music festivals and concerts. This exciting fusion of travel and passion for music is experiencing a growth in interest among Indian travellers who are increasingly seeking experiences that resonate with their passions. According to Booking.com Travel Trends for 2024 data, 33% of Indians are keen on taking a trip this year to attend an event like a music festival and concerts.
On the occasion of World Music Day, which is celebrated around the world on June 21 to honour and rejoice in the spirit of music, Booking.com delves into the psyche of the Indian traveller to understand what is driving them to travel for music events.
Grooving to the beat: What’s inspiring Indian travellers to travel for music events
Music connects people across boundaries and inspires journeys of those that are deeply immersed in it. According to Booking.com’s Travel Trends 2024 data, there are a number of motivators that inspire Indians to travel for a music event.
- Love for the music and artists: 69% of Indians plan to travel for a music concert or festival event because of their unwavering passion about the musician and for the magic of a live performance
- Connecting with loved ones: For 65% Indians, musical events are a catalyst for reunions or connecting with friends or family who live elsewhere.
- Finding your tribe: Music creates communities. 58% Indians travel for a music event to connect with other fans and share their love for the artist or the band
- An excuse to travel: For 54% Indians, travelling for music events becomes an enriching experience as the occasion becomes a perfect excuse to travel, immersing themselves in the destination’s culture and atmosphere.
- Lack of a local option: 49% Indians travelling for a music event unavailable near home.
- Fear of Missing Out (FOMO): 45% Indians travel for a music event due to inability to get tickets for local music events. The inability to source tickets and the fear of missing out on the event becomes a driving factor for many.
