Natania Releases Music Video For Nautanki

‘Nautanki’ poignantly captures the paradoxical human tendency to cling to past relationships, even when reason dictates moving forward. Drawing inspiration from the bittersweet resonance of a significant past love, the rising star crafts a narrative that resonates deeply with the universal experience of how former connections indelibly shape our present selves. The song resonates profoundly with anyone who has grappled with the persistent hold of love and longing.

This release further solidifies Natania's distinctive artistic voice. Building upon her previous work's exploration of personal journeys and the multifaceted dimensions of womanhood, Natania elevates heartbreak to the status of a celebratory anthem. ‘Nautanki’ exemplifies her singular aesthetic—a captivating fusion of fashion, art, and music—and underscores her unique perspective as a Mumbai-based artist achieving both international acclaim and significant resonance within India. Her ability to forge a profound connection with her audience remains a cornerstone of her success.

Under the masterful direction of Sharic Sequeria, the ‘Nautanki’ music video transcends the typical visual accompaniment, becoming a work of art in its own right. The video features eighteen impeccably styled individuals—nine women and nine men—whose sartorial elegance evokes the sophisticated aesthetic of a high fashion glossy. The video's narrative unfolds as a stylized speed-dating scenario, set against a backdrop of maximalist grandeur, perfectly capturing the song's dramatic and subtly whimsical essence. The dynamic interplay of clashing personalities, heightened emotions, and unexpected comedic moments illuminate the often-absurd realities of stubborn hearts and the unwavering resilience of the female experience. The bold costumes and meticulously designed sets amplify the unique character of each participant, culminating in a visually stunning and intellectually stimulating celebration of love, attraction, and the inherent complexities of human relationships.

Natania provides insight into the creative process: "The genesis of 'Nautanki' was an impromptu late-night composition. This initial spark ignited a collaborative fire, fueled by the contributions of David Bu and Subhi, and further enhanced by the late-night input of my friends Aman and Zeek. The entire process was intensely collaborative, and the creative energy was infectious. With the 'Nautanki' music video, we aimed to create a visual experience as vibrant and multifaceted as the song itself. Share Sequeria's vision brought the maximalist, almost theatrical, - energy of the song to life, perfectly capturing the quirky, yet poignant, exploration of love and resilience at its core. The result is a celebration of bold personalities and unexpected connections, mirroring the emotional rollercoaster of the song.”

Shabz Naqvi, the co-founder of DESI TRILL, speaks to the significance of the release: “’ Nautanki' represents everything DESI TRILL stands for - it's bold, unapologetic, and bridges cultures effortlessly. We launched this label to create a home for artists who dare to push boundaries while honoring their roots, and Natania embodies this perfectly. This release sets the tone for DESI TRILL's mission to elevate South Asian voices in global music. When we say 'Brown is Everywhere' this is exactly what we mean - creating music that resonates universally while celebrating our cultural identity."

The sonic landscape of ‘Nautanki’ is as richly textured as its lyrical content. The integration of the harmonium, shenai, and esraj adds a distinctive cultural dimension that harmoniously complements the song's uplifting and empowering message. The lyrics, characterized by self-awareness, boldness, and an ultimately liberating perspective, encourage listeners to embrace the resilience of the human heart and to find acceptance within the intricate tapestry of love and loss. Further enhancing its resonance, ‘Nautanki’ is prominently featured in Katrina Kaif's recent bridal beauty campaign.