Mirzapur Season 3: Makers come up with a new strategy
Release dates, going further, are not just release dates anymore. It involves a lot of effort from the marketing department and the makers to make sure they hit the right chords among the audiences.
Release date announcements for extraordinarily anticipated series have ended substantial activities within the amusement enterprise, regularly concerning grand gestures or complicated advertising and marketing techniques to create the most buzz. The two latest examples exhibit the contrasting procedures taken via one-of-a-kind systems and creators to unveil their release dates.
Mirzapur is one of the most popular, highly-watched and most talked-about shows in India and it has a huge fan base. In stark contrast, the method for unveiling the release date of Mirzapur Season Three using Prime Video is a masterclass in subtlety and engagement. After a 4-year wait, the return of this blockbuster series demanded a unique technique.
Prime Video has brought a separate team on board in order to loop in minor and ordinary characters from the series to make sure the campaign is up to the mark. Characters like Radhiya, Dimpy, and Guddu Bhaiya appear in short clips throughout various platforms, keeping the anticipation alive. On YouTube, they ensure continuous engagement, whilst on Twitter (or X), they play interactive games with the target audience, reminiscent of the character Rati Shankar Shukla’s style.
Release date announcements for extraordinarily anticipated series have ended substantial activities within the amusement enterprise, regularly concerning grand gestures or complicated advertising and marketing techniques to create the most buzz. The two latest examples exhibit the contrasting procedures taken via one-of-a-kind systems and creators to unveil their release dates.
Mirzapur is one of the most popular, highly-watched and most talked-about shows in India and it has a huge fan base. In stark contrast, the method for unveiling the release date of Mirzapur Season Three using Prime Video is a masterclass in subtlety and engagement. After a 4-year wait, the return of this blockbuster series demanded a unique technique.
Prime Video has brought a separate team on board in order to loop in minor and ordinary characters from the series to make sure the campaign is up to the mark. Characters like Radhiya, Dimpy, and Guddu Bhaiya appear in short clips throughout various platforms, keeping the anticipation alive. On YouTube, they ensure continuous engagement, whilst on Twitter (or X), they play interactive games with the target audience, reminiscent of the character Rati Shankar Shukla’s style.
( Source : Deccan Chronicle )
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