Padma Kasturirangan has been promoted to Head of South, India Originals at Prime Video. This development marks a significant milestone in her career, which has been marked by her passion for storytelling and her dedication to promoting regional content.
Padma joined Prime Video two years ago and has since been instrumental in building an exciting Telugu slate. Her collaboration with top creators has resulted in some remarkable content, including the recent hit show featuring Rana Daggubati.
Before joining Prime Video, Padma worked with Tamada Media, where she headed the long-form wing and created several IPs and regional originals. She also had a brief stint at Zee5, where she led the Telugu originals slate.
In her new role, Padma will be responsible for scaling up Prime Video's Originals program in Tamil and Telugu. She is excited about the opportunity to bring more compelling stories and unforgettable characters to audiences in South India.
Padma expressed her gratitude to Nikhil Madhok, Gaurav Gandhi, and James Farrell for entrusting her with this opportunity. She is thrilled about what lies ahead for the markets in South India and is eager to develop more engaging content.
With Padma at the helm, Prime Video is looks to strengthen its presence in South India. Her expertise and passion for regional content will undoubtedly help the platform to create more exciting and engaging stories for audiences in the region.
