Rediscovering Golden era of Bollywood

Mumbai: In a world where streaming platforms proliferate, two new names are making waves by offering something truly unique and deeply nostalgic. Ultra Play and Ultra Gaane, are here to rekindle the magic of Hindi cinema and music from the golden eras, celebrating the timeless classics and hidden gems of Bollywood like never before.

They are more than just platforms—they are a celebration of India’s rich cinematic and musical heritage. With a gamut of priceless yesteryear cinema and golden era of music, the new offerings, Ultra promises the cinema and music lovers to rediscover the magic of Hindi cinema and music, and relive the nostalgia of good old classic Bollywood.

Amid the resurgence of classic Bollywood films in theatres, Ultra Play leads this sentimental wave with a curated collection of over 2,000 iconic movies. Spanning from the 1950s till date. The platform features a stellar line-up of blockbusters, hidden gems, and cult classics from legends such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra & many more. As India’s first Hindi-exclusive OTT platform, it focuses solely on Hindi content, providing a streamlined and unique experience for viewers with a movie streaming list like Evergreen 90s, Bollywood Jodi Classical Gems, Top Retro Collections and more hence offering ‘Har Zaamane ka Content’.

Complementing Ultra Play is Ultra Gaane, India’s first exclusive video songs OTT platform. With a collection of over 4,000 iconic Hindi songs from the 1940s to the present day, Ultra Gaane blends timeless visuals with unforgettable melodies. The platform’s tagline, ‘Dekh Ke Suno,’ encapsulates its unique offering—an enhanced experience where viewers can both watch and listen to their favorite tracks, bringing the magic of classic Bollywood music to life.

Ultra Play is our tribute to the timeless magic of Bollywood. By reviving these classic films, we are not only allowing audiences to relive their cherished memories but also introducing a new generation to the legacy of Indian cinema. Through Ultra Play, we aim to create a wholesome entertainment experience that celebrates the best of Hindi cinema, bringing families together through the love of films, says Sushilkumar Agrawal, the man behind Ultra.

As the Ultra Group celebrates over 40 years of industry leadership, their latest offering on OTT represents a commitment to preserving and celebrating India’s cinematic and musical heritage. By embracing cutting-edge technology and a deep understanding of regional nuances, they continue to lead the way in digital entertainment, ensuring that the golden era of Bollywood remains vibrant and cherished for generations to come.

Their experience in digitization, restoration, and entertainment and commitment to preserving and celebrating Hindi cinema and music is a major boon. They plan to expand the reach of classic Indian content to South Asian countries, the UK, USA, and French-speaking Africa.