The much awaited Malayalam movie Varshangalkku Shesha has premiered on SonyEliv till Wednesday. The film stars noted actors Vineeth Srinivasan and Nivin Pauly, and is now available for viewers to enjoy from the comfort of their homes.
A unique OTT release process
Unlike the usual trend in the South Indian film industry where films usually hit streaming platforms within four weeks of their theatrical release, Varshangalku Shesham opted for a later release this move was it stands out especially when those involved in the Malayalam film industry quality for the audience It diminishes the traditional movie-going experience.
Streaming benefits balanced box office
Box-office revenue is becoming increasingly elusive, and many producers make lucrative pre-release deals by using streaming as a financial safety net This move has given rise to controversy has come into the South Indian film industry, with differing views on its impact on traditional cinema.
Corporate response and implications for the future
Some filmmakers are bucking the trend of quick OTT releases, instead choosing to delay getting their films on streaming platforms even as theatrical demand has dropped Varshangalkku Shesha is a prime example, carrying an eight-week gap between its film variety between theatrical release and digital debut, the ideal timeframe for many Consistent with assumptions
Declaration and philosophy
Nivin Pauly shared the excitement of the OTT release of the film with fans on social media, tweeting, Varshangalkku Shesham is now excluding streaming.
