Paris Olympics: RJ Karishma as YouTube Content Creator to Support Indian Athletes
Mumbai: Karishma Gangwal, popularly known as RJ Karishma, has been chosen as the sole Indian Artist by YouTube as a part of their International Olympic Committee (IOC) to attend the Paris 2024 Olympics. This opportunity showcases her status as one of India's most beloved and influential digital artists, whose content consistently attracts millions of views.
Coming from a humble background in Jammu, Karishma’s rise from a simple girl with a passion for storytelling to a national sensation is truly inspiring. With her background in journalism from Indore, she has masterfully used her platform to address important topics, often infusing humor into her narratives to engage a massive audience. Her unique ability to spotlight critical issues while maintaining a light-hearted tone has endeared her to millions.
A devoted patriot, Karishma has consistently represented India on the global stage, whether at the ICC Cricket World Cup or international film festivals. With billions of views to her credit, she now dreams of expanding her talents into acting and creating content that goes beyond comedy.
As the only Indian creator selected by YouTube for this prestigious role, Karishma will join a distinguished group of international creators as part of YouTube’s partnership with the International Olympic Committee (IOC). Her fellow creators include Sydney Morgan (USA), Tsuku (France), Ian Boggs (Japan), Enaldinho (Brazil), Ben Nuttall (England), Tina Yong (Australia), Loic Suberville (France/USA), Jenny Hoyos (USA), and Angie Velasco (Argentina). These creators are celebrated for their unique content and vast followings, and together, they will provide exclusive coverage and perspectives for a global audience.
YouTube’s dedication to empowering its talents has been evident through initiatives like the "Creators for Change" program, which previously enabled Indian personalities like Prajakta Koli and Bhuvan Bam to represent the nation at global forums such as the United Nations and the World Economic Forum. Karishma’s inclusion in this prestigious roster further underscores YouTube’s role in elevating Indian creators on the world stage.
In Paris, Karishma will offer her audience an insider’s view of various Olympic events, including Basketball, Athletics, Beach Volleyball, and Skateboarding. Her content will blend sports coverage, behind-the-scenes glimpses, and her signature humor, making the Olympics more accessible and entertaining for her global audience.
Expressing her excitement about this opportunity, Karishma said, "I’m beyond thrilled to be here at this prestigious event. Watching these incredible athletes in action is truly a dream come true for me. I’m deeply grateful to YouTube for this incredible opportunity."
