The announcement comes with the launch of a fresh marketing campaign titled ‘Campa Wali Zidd’, set to debut during the IPL season
Ram Charan (File Photo)
Campa, the iconic beverage brand now owned by Reliance, has announced actor Ram Charan as its new brand ambassador.
The announcement comes with the launch of a fresh marketing campaign titled ‘Campa Wali Zidd’, set to debut during the IPL season. The campaign will be broadcast across TV, connected devices, and mobile platforms—reaching millions of cricket fans across the country.
According to the brand, the high-impact campaign aims to spotlight perseverance and determination, encouraging audiences to chase their dreams with unwavering resolve.
Campa is part of Reliance Consumer Products Ltd, the FMCG arm of the Reliance Group, which is actively reviving legacy brands with a modern twist.
Professionally, Ram Charan is enjoying the buzz around the first glimpse of his upcoming film PEDDI. The teaser showcases his signature flamboyance and even hints at his cricketing skills, aligning perfectly with the IPL season hype.
( Source : Deccan Chronicle )
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