Snap Celebrates The Timeless Legacy of The Beatles in Augmented Reality

The experience playfully transforms people across The Fab Fours’ artistic and stylistic evolution. Upon launching the Lens, Snapchatters discover one of three iconic Beatles tracks - Hey Jude, Here Comes the Sun, or Let It Be. The selected song then accompanies them throughout the experience as they navigate between the band members and their four major eras. At each stage, Snap’s augmented reality reinterprets the group’s aesthetic codes through stylistic transformations and musical transitions, capturing the essence of their evolution.

The project highlights Snap’s unique ability to bring culture to life through augmented reality, merging iconic heritage with technological innovation. By leveraging its most advanced tools, Snap’s AR Studio Paris succeeds in recreating the aesthetic and energy of the different Beatles eras while offering a deeply personal experience.

This activation relies on AR technologies that enable unprecedented realism:

● Gaussian Splat, to faithfully reproduce the band’s iconic hairstyles and silhouettes

● AR Lip-Sync, to precisely synchronize vocal performances and heighten the sense of embodiment

● 3D Garment Morphing, to transform outfits in real time and reflect the visual evolution of the band

With these innovations, Snap’s AR Studio Paris delivers an experience no other platform can offer. It reinforces Snapchat as a space where cultural icons find a new form of expression - more interactive, more emotional, and distinctly contemporary.

“Our ambition with this project was to demonstrate how augmented reality can breathe new life into the cultural icons that have shaped our collective memory. Experiencing the Beatles in AR is a reminder that this technology doesn’t just tell a story - it allows people to step into it. We are proud to use our technology to carry forward a timeless legacy and share it with every generation.” Antoine Gilbert, Head of AR Studio Paris, Snap Inc.

Snapchatters around the world can launch the Lens by following these steps:

Open the Snapchat app, select the Lens "The Fab Four" available in the Lens carousel or scan the Lens’ Snapcode.

As soon as the Lens activates, you appear in the looks—starting with John, then moving through Paul, George, and Ringo.

Turn on sound when prompted: the music begins, and ML lip-sync automatically makes you sing one of their iconic songs:

○ Let it be

○ Here Comes The Sun

○ Hey Jude

After the final excerpt, the experience loops automatically so you can revisit all four eras.

You can then share your transformation with friends, send it as a Snap, or post it to your Story!

Through this experience, Snap’s AR Studio Paris helps Snapchat Users experience The Beatles’ world through an innovative Lens, enabling everyone to explore the group’s s styles, sounds, and boundless creativity as though they were part of them.

Snap committed in June 2021 to further invest in the French creative and technological ecosystem by opening the first Augmented Reality Centre of Excellence in Paris.

The AR Studio's mission is to raise awareness of the potential of augmented reality and increase its impact in the cultural, entertainment and educational sectors. Through non-commercial partnerships, Snap helps fund the development of cutting-edge augmented reality applications that illustrate how the camera enhances the way we learn and interact with the world around us. Through Snap's investment in the augmented reality developer ecosystem, the AR Studio helps accelerate the development of local talent in France and Europe through dedicated curricula and by fostering innovative and futuristic new career opportunities for 3D artists.