Entertainment has evolved. Period. From the more traditional platforms like literature, music, folklore, dance and plays, we have moved to the swanky confines of digital media. With the advent of technology, motion pictures have changed their viewing forever. Even the small screen has gained from this surge. In the latest trend, social media and the Internet are boosting premieres to gain the right audience and acclaim. The new attraction of world television premieres have resulted in a great bond between the small and big screen. Bengaluru Chronicle reports on these premieres which are a huge hit amongst movie lovers who wish to revisit the magic at home.
“There is a huge difference between the kind of movies which were telecast in the past compared to now. The rapid popularity of television, growing numbers of entertainment channels and even the percentage of TV viewers in our country is wholly responsible for it. There were times when producers would curse television as the audience would remain at home watching their favourite TV shows while showing minimal interest in watching a movie in theatres. But, things have changed for the good,” says producer Santhosh Kumar.
How do world television premieres which are popularly known as WTPs work on television? Shriram, a brand manager with Zee Kannada explains, “These days, the level of excitement when a movie is releasing is at par with it’s television release. There are some rules and clauses when it comes to premiering movies on TV. A movie is not allowed to be telecast for at least 100 days after its release. In exceptional cases, if the producer is willing to showcase his movie, then it is shown.”
He further adds that there are several aspects that drive WTPs, and the foremost is the popularity or the hype of a movie before and after the release. Of course, good content which appeals to the whole family is another crucial factor.
“The response to a movie getting telecast on TV is triple the excitement when compared to its theatre release. The audience who loved the movie in the theatre, watch it for the second time along with family which has made this concept a huge success. Also, those who would have missed watching it in the theatres also get a chance to watch it. Moreover, channels involve viewers with contests before premiers. Even social media helps in this excitement of WTPs,” Shriram adds.
With some minor adjustments for television, the broadcast of such films need to get re-certified with a U/A if they were earlier certified for adult viewing only.
“Most anticipated films involving star heroes are much-hyped projects, and these are usually what channels air with some good offers. Also, movies which would have done exceedingly well make enough moolah when it comes to selling their satellite rights,” Naveen, a producer.
In the coming days, movie watchers can look forward to the premiere of the Kannada blockbuster Raju Kannada Medium this Sunday at 4.30 pm on Zee Kannada, and Despicable Me 3, which premiers on Sony Pix at 1 pm and
9 pm.
