Sound Party will be a Laugh Riot from Start to Finish, say Producers
Hyderabad: Bigg Boss Telugu 5 title winner VJ Sunny's upcoming movie titled 'Sound Party' is up for theatrical release on November 24. The entertainer stars Hrithika Srinivas as the leading lady. Full Moon Media Productions' Ravi Polishetty, Mahendra Gajendra, and Sri Shyam Gajendra have bankrolled this project.In a chit-chat, the producers talked about their vision and intent behind funding the comedy.
Ravi Polishetty, one of the producers of the movie, relates movie to a business and says, I and my co-producer Mahendra were into IT and real estate for many years in the US. I hail from Nalgonda. I run my businesses with the support of my team. I employ many IT and non-IT employees in India. Any business needs common sense. It applies to cinema as well. If you plan the budget and all, everything will be smooth. People management, cost-cutting, and timely planning are crucial in the film industry.
I have been handling creative projects for the past six years. I started out in a small way. Short films, music albums, I have done 10 projects so far. 'Vitamin She' was released on Amazon Prime Video during the pandemic. The sci-fi movie whose success boosted my confidence. I handled my previous projects while being in the US. This time, though, I moved to India to be more hands-on.
'Sound Party' was finalized after listening to about 25 scripts. In the OTT era, there has been a dominance of thrillers. Healthy comedies have become rare. That's why we made this comedy entertainer. Director Sanjay Sheri's concept impressed us, he adds.
Why VJ Sunny?
Choosing VJ Sunny was the director's choice. Presenter Jaya Shankar, too, felt he would be apt. The presenter's contribution has been immense to the making. The truth of the matter is that a star hero wouldn't want to work with us because we are newcomers. I liked Sunny in the web series 'ATM'. He is a very good performer.
The shoot was completed in 26 working days. That's an accomplishment in itself. The budget did go up, but that's okay. Thanks to this project, several people earned their daily bread, which is satisfying.
As a producer, I implemented some of the people management lessons I have learned over the years. In the US, comedies receive a thumping response from the audience.
Usually, only the father or the son is a dimwit in movies. What happens when both of them are dumb? 'Sound Party' explores the idea in generating hilarity. There is an episode surrounding Bitcoins and this is the first time in Telugu that something of this sort has been done. This is the only episode in which I got involved on a creative level.
We have invested our own money in the movie. We didn't borrow from financiers. We have found the right theatres, thanks to our distributors, and decided to produce the movie on November 24 in about 100 screens across the Telugu States. The number might go up. In the US, it is our self release on 150 screens. Amazon Prime Video has bought our film for post-theatrical digital streaming.
I am a writer myself and have produced a crossover Hollywood project before. I can judge punchy one-liners and all. The flavour of comedy in 'Sound Party' is unique. I have ten stories in place. My aim is to introduce newcomers as producers. We will try multiple genres. We also have a plan to make a crossover children's film.
Mahendra Gajendra, another producer, says, I entered the project as a partner because I have always trusted Ravi. I volunteered to become a producer after watching the rough cut of 'Sound Party'. When I saw 'Sound Party', my quest for the right project ended. It took me four years to zero in on something like this. We call rich people 'sound party'. The title alludes to the material richness. We don't think this film is a risky one. The content will speak for itself. Once the 'word of mouth' is positive, the film will pick pace.
