After a disaster like ‘Chatrapathi, young actor Bellamkonda Srinivas' Hindi dubbing market took a beating of sorts. Actually, Bellamkonda attained action image with films like ‘Alludu Srinu’, ‘Rakshasudu’ and ‘Jaya Janaki Nayaka’ and Hindi dubbing distributors made a beeline to procure his action movies since his movies brought in huge TRPs for Hindi channels and helped them to recover their money. “Srinivas should have avoided doing ‘Chatrapathi’ since it was too early for him to step into Bollywood. Although his dubbed films drew huge eyeballs on TV, when he did a straight Hindi film, there were no takers. Invariably affecting his Hindi dubbing market a bit,” says a Hindi film distributor, on condition of anonymity.
For instance, the rates for Hindi dubbing rights of his films soared from mere Rs 4 crore to Rs 13 crores in just a very short span. Now that he is doing a big film with director Sagar Kumar, the Hindi distributors are reluctant to dole out fancy prices like in the past. “It could fetch them Rs 7 to 8 crores, provided the trailers and teasers create more impact in the days to come and also depends on other promotional stuff,” adds the distributor.
