Sudarshan 35 mm suffers repeated attacks, yet theatres back in vogue
28 Sept 2024 11:45 AM IST
Re-releases are good for the theatre business since it has revived their hopes about footfalls in theatres.
Yet again, Sudarshan 35 mm theatre at RTC X Roads in Hyderabad was under attack on Friday during the release of 'Devara.' While fans were celebrating on theatre premises, NTR’s cut-out caught fire and was burnt immediately, causing heavy flames within no time. The Fire Department entered the scene promptly and got the situation back in control. Fortunately, no one got injured in this mishap.
Earlier, the popular theatre witnessed chaotic scenes and fan frenzy during the re-release of Prabhas starrer ‘Yogi’ and Mahesh Babu's film ‘Businessman’ in August 2023 in the space of two weeks. Talking about unruly incidents, Sudarshan 35 mm theatre owner Balgovind Raj Tadla told Deccan Chronicle that it was the work of a few miscreants during the screening of Prabhas starrer ‘Yogi’. “A few disgruntled men tried to create some mess but everything was brought under control,” he says and adds, “A few people who were drunk wanted to get on to the stage close to the big screen to dance but our security and some fans halted them from doing so to avoid any damage to the big screen,” he informs. Later, when the show of Prabhas’s action film ended, the said miscreants found some crates of empty bottles lying there and they took them and smashed them down on the floor to create a ruckus. “Luckily, no one was hurt and there wasn’t much damage caused to the theatre, so it wasn’t vandalism as reported,” he informs.
The same theatre faced chaotic scenes during the re-release of Mahesh Babu’s ‘Businessman’ in August. “We faced overcrowding issues for Mahesh Babu film but fortunately no other mischief. We managed to handle the surging crowds without any issues thereafter,” adds Tadla. He has hired special bouncers to tackle crowds and fan frenzy in his theatre during the re-release of superstar films. "We have been hiring between five to 15 bouncers to provide additional security during star-studded films and managed to keep things under control,” he informs. He would be spending Rs 5000 per bouncer and it would be costing him Rs 50,000 to 70,000 for each re-release.
Nonetheless, he feels that re-releases are good for the theatre business since it has revived their hopes about footfalls in theatres. “Re-releases of star movies have revived our hopes and encouraged us to screen more movies. We were worried about audiences skipping theatres to enjoy movies on digital space, but big stars brought back the crowds and gave our single theatres a new lease of life,” he concludes.
Earlier, the popular theatre witnessed chaotic scenes and fan frenzy during the re-release of Prabhas starrer ‘Yogi’ and Mahesh Babu's film ‘Businessman’ in August 2023 in the space of two weeks. Talking about unruly incidents, Sudarshan 35 mm theatre owner Balgovind Raj Tadla told Deccan Chronicle that it was the work of a few miscreants during the screening of Prabhas starrer ‘Yogi’. “A few disgruntled men tried to create some mess but everything was brought under control,” he says and adds, “A few people who were drunk wanted to get on to the stage close to the big screen to dance but our security and some fans halted them from doing so to avoid any damage to the big screen,” he informs. Later, when the show of Prabhas’s action film ended, the said miscreants found some crates of empty bottles lying there and they took them and smashed them down on the floor to create a ruckus. “Luckily, no one was hurt and there wasn’t much damage caused to the theatre, so it wasn’t vandalism as reported,” he informs.
The same theatre faced chaotic scenes during the re-release of Mahesh Babu’s ‘Businessman’ in August. “We faced overcrowding issues for Mahesh Babu film but fortunately no other mischief. We managed to handle the surging crowds without any issues thereafter,” adds Tadla. He has hired special bouncers to tackle crowds and fan frenzy in his theatre during the re-release of superstar films. "We have been hiring between five to 15 bouncers to provide additional security during star-studded films and managed to keep things under control,” he informs. He would be spending Rs 5000 per bouncer and it would be costing him Rs 50,000 to 70,000 for each re-release.
Nonetheless, he feels that re-releases are good for the theatre business since it has revived their hopes about footfalls in theatres. “Re-releases of star movies have revived our hopes and encouraged us to screen more movies. We were worried about audiences skipping theatres to enjoy movies on digital space, but big stars brought back the crowds and gave our single theatres a new lease of life,” he concludes.
( Source : Deccan Chronicle )
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