The film is currently set for a grand release on April 7 next year.
Director S.S. Rajamouli is expanding the reach of Telugu cinema. His upcoming film Varanasi aims to capture new international markets. The team is specifically targeting South America and Latin American countries. This project stars Mahesh Babu in the lead role. Priyanka Chopra plays the female lead.
The film follows the journey of a world-traveling adventurer. Because of this theme, the makers want a global audience.
They recently promoted the movie at Comic-Con in Mexico. This event featured a special video message from Rajamouli.
When a new market is targeted, promotions hold the key as much as the content. The makers of Varanasi have an uphill task ahead. If their attempts bear results, the monetary returns could be staggering from these hitherto-unexplored markets.
The team plans to hold similar promotional events in Brazil soon. Production is moving fast with a new schedule starting in Hyderabad this May. This schedule will involve key scenes with Mahesh Babu.
The film is currently set for a grand release on April 7 next year.
