We Have to Study the US Collections: Peddi Producer
Peddi continues to post respectable numbers in Andhra Pradesh and Telangana has garnered Rs 112 crore share till date.
Ram Charan and Buchi Babu Sana's much-hyped sports drama Peddi may be holding steady in the Telugu states, but its overseas performance has emerged as a major concern for the makers.
As the film enters its second week, its North American run has turned out to be particularly disappointing. Trade reports indicate that buyers in the region could end up facing losses of nearly 40%, making it one of the biggest setbacks for the film outside India.
Producer Satish Kilaru openly addressed the issue while interacting with the media. Acknowledging the underwhelming overseas performance, he admitted that the US market continues to remain a puzzle for filmmakers.
"We have to study the US collections," the producer said, adding that the team is still trying to understand why the film failed to connect with audiences there. He also noted that market dynamics appear to be changing, though he did not elaborate further.
The Hindi version has also struggled to generate momentum. Commenting on the film's performance in North India, Satish stated that only a handful of films manage to ignite widespread excitement among audiences and that the team is unsure why Peddi could not create a similar impact as it just managed to garner Rs 11 crore plus in the North market.
At a time when many producers prefer to avoid discussing box-office setbacks publicly, Satish's candid interaction with the media has drawn appreciation from industry observers. His willingness to address the film's performance openly has been viewed as a refreshing departure from the norm.
According to a distributor, despite its overseas challenges, Peddi continues to post respectable numbers in Andhra Pradesh and Telangana has garnered Rs 112 crore share till date. "The film is gradually slowing down in some centres, but it still has the potential to perform well in the Telugu states. The makers opted for regular ticket prices instead of heavily inflated rates during the opening week, which could help sustain its run. We have to wait and see how it performs in the coming days," the distributor said.
While overseas markets have failed to meet expectations, the film's strong domestic performance continues to provide some relief to the makers as they look to maximise collections in its theatrical run.
