Designer Rashmi Vajpayee Launches Luxury Handbag Brand Diraa Lifestyle in Hyderabad
6 Sep 2024 10:49 AM GMT
Hyderabad witnessed a glamorous event recently with the grand launch of Diraa Lifestyle, a new brand of luxury handbags and purses by renowned designer Rashmi Vajpayee. Held at the chic Mamalola Lounge in Gachibowli, the event was graced by the popular Bigg Boss celebrity and actress, Inaya Sultana, who unveiled the exquisite collection. The event drew the crème de la crème of the city's Page 3 circuit, creating a buzz in Hyderabad's fashion and luxury scene.
Rashmi Vajpayee, the visionary behind Diraa Lifestyle, expressed her excitement about the brand, noting that the collection is a carefully curated range of designer handbags and unique, one-of-a-kind pieces. She emphasized the growing demand for exclusive designs and highlighted Hyderabad's leading role in luxury and fashion trends.
“Hyderabad has always been at the forefront of embracing luxury and designer trends. I am confident that Diraa Lifestyle will set a new standard in the market,” said Vajpayee. Currently available online, Diraa Lifestyle is set to expand with a physical store in Cybercity, offering customers an exclusive shopping experience.
With over 20 years of experience as a designer and curator in Hyderabad and the southern fashion industry, Rashmi Vajpayee is well-connected with trade and society elites. Her expertise and passion promise to take Diraa Lifestyle to new heights.
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